Computer cookies are small text files that a website transfers to your computer. A cookie will usually contain the name of the website from which the cookie originated, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated number.
What are cookies?
Cookies are used to allow websites to function more efficiently, but also to send information to the owner of a website. Cookies also make it possible to separate different users from each other, which can give each user a more personalised and positive experience of a website.
Cookies cannot harm your computer. They do not contain any confidential information such as your email address or credit card details.
What are the reasons for collecting personal data through cookies?
Based on which consent for cookies and trackers you have given us and the personal data subsequently obtained, we use your data for the following purposes:
- to make our Website easier for you to use;
- to record the areas of the Website that you have visited and for how long and the products that you viewed and those that you purchased in order to give you a more personalized experience such as enabling us to present information about products and promotions which we believe will be of interest to you;
- to analyze your purchase preferences (market, customer and product analysis);
- to inform you of product recommendations for you while you are on our Website, in communications that we send to you, and in adverts that you see while on other websites (so-called retargeting);
- to examine, develop and improve our Website, e.g. if the cookies show that the Website is difficult to navigate;
- to store the contents of your shopping basket as you proceed through ‘Checkout’ and ensuring that it is available to you when you return to the Website; and to provide you and other customers with relevant information when using the Website.
What is the legal ground for collecting personal data through cookies?
What types of cookies do we use?
There are two types of cookies on the Website:
- First party cookies, i.e. cookies that are used by our site to provide you with a good user experience. For example, recognising you have signed up for our newsletter, save items in your shopping basket or to show you new items since your last visit.
- Third party cookies, i.e. cookies that belong to domains different from the one shown in the address bar. Third party cookies open up for potential tracking of the user’s browsing history.
To find out more about cookies such as; managing the cookies or how to see what cookies have been set on any of the browser types listed below. Visit http://aboutcookies.org.uk/managing-cookies.
- Google Chrome
- Microsoft Edge
- Mozilla Firefox
- Microsoft Internet Explorer
- Apple Safari
To opt-out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.